In this project, our team decided to make an ad campaign on our game called "A Sprout Game" by making a short trailer.
Check it out! CAPYTHON PROJECT
DESCRIPTION
My role was to create characters that would properly match the aesthetic of our game. Here is a list of what I needed:
- three game characters
- full body illustration (X3)
- expression sheet (X3)
- walking poses (X3)
SOLUTION
HOW?
In order to come up with the characters, I took into consideration two factors:
- The target audience
Since our game is targeted towards younger people, mostly teenagers, I wanted to create characters that resemebled them. Additionally, I chose a cuter and cozier artstyle to match the indie aesthetic of the game.
- Characteristics
In order to figure out each of their physical appearances, I decied to base them off of a single word characteristic they might have. For example, the first character is defined as spontaneous, the second character is strong and the third character is smart. This is also a way to differentiate, and give each of them a unique vibe.
EXPRESSION SHEET
COLOR CHOICES
This character is our main character so I wanted to make him stand out with the colors I used, mainly the color GREEN since it ties in with the topic of the environment. In order to portray his spontaneous, bright and optimistic personality, I chose the color YELLOW for his hair and ORANGE for his scarf.
This character's main characteristic is his strength. Therefore, I thought it was appropriate to give him darker colors like BLACK and BROWN. Also, to show courage and power, I made his shiirt the color RED.
This character's main characteristic is her intelligence so I decided to make her colors mainly BLUE. I added accent colors like YELLOW and RED to represent her optimism and perseverance to find solutions
FINISHED ILLUSTRATIONS
